Sandy and Larry Eiler

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Principals' Credentials

Larry T. Eiler is the co-founder, chairman and chief executive of Eiler Communications, a public and investor relations and marketing firm in Ann Arbor, Michigan. The firm’s business expertise is in five core competencies – Positioning, Writing, Media Relations, Corporate Communications and Periodic Events.

The firm’s client list includes FlexSys Inc., Huron Valley Financial, AdAdapted and Center for Michigan.

Eiler has lectured and authored numerous articles on public relations and industrial and technology marketing. He edited “The Elements of Marketing” published by the Information Technology Association of America. He has authored several articles in professional journals, most recently the widely noted “We’re Cornered, Michigan” opinion piece that suggested the needs of a state in economic turmoil to shake its malaise.

He was an executive of Carl Byoir, one of the world’s largest PR counseling firms, and held marketing and communications management positions at Honeywell, Comshare and Machine Vision International.

Eiler is accredited by the Public Relations Society of America, and he served on its National Accreditation Board for two years as well as being a director and officer of the Minneapolis-St. Paul chapter. He is the former chairman of the Ann Arbor Council of PRSA. He also was chairman of the annual conference of the National Investor Relations Institute and was president of the Michigan PR Executives Association.

He taught a high-tech marketing seminar at the University of Michigan Business School and also has taught marketing at Eastern Michigan’s College of Business. Eiler developed the noted “Marketing and Program Development” training program for scientists and engineers and taught it at various technology companies and institutes around the U.S. including BDM International, Nichols Research, Ford Aerospace, General Atomics, the Environmental Research Institute of Michigan and others. Eiler was named one of the state’s most influential high-tech professionals by Crain’s Detroit Business.

He wrote an acclaimed book, When the Woman You Love Has Breast Cancer, published in 1994, and a 2006 book on prostate cancer, Prostate Cancer’s Emotional Maze: Forging Your Way ( He is a director of the Haakon Ragde Foundation for Advanced Cancer Studies, a Seattle-based group whose mission is to study metastatic bone cancer.

He holds a Bachelor's degree in History, Syracuse University, and a Master's in Journalism, Newhouse School of Journalism, Syracuse University.

Sandra M. Eiler, founder, president and chief operating officer, directs the firm's business operations and client activities in healthcare and Internet areas. She worked for 25 years as a registered nurse, serving in supervisory and management positions at hospitals in Ann Arbor, Minneapolis, Rochester and Syracuse before starting Eiler Communications in 1987.

Sandy’s PR and healthcare experience has come to the fore in the past several years as she developed and conducted an award-winning PR campaign to recognize 17 breast cancer survivors who climbed Argentina's 23,000-foot Mount Aconcagua in 1995. She has also been instrumental in raising substantial funds for the study and treatment of breast cancer for various non profit groups.

She is a former member of the Community Board of Directors of the San Francisco Bay Area Susan G. Komen Breast Cancer Foundation, the largest breast-cancer fund raising group in the country with 100 affiliates. Sandy has also served as a director of Dawn Farms, a nationally-recognized substance abuse recovery center, and the Ann Arbor Art Center.

Sandy chaired the Board of Directors of The Breast Cancer Fund in San Francisco for four years and helped raise more than $2.5 million for use in TBCF grants to fund compelling research programs around the country.

Sandy and Larry were named “Heroes of Breast Cancer” by the Karmanos Cancer Institute in honor of their fund-raising work for breast-cancer research.

Sandy's Sausage Bread

Sandy's Sausage BreadSandy's Sausage BreadSandy first created special secret ingredient sausage bread in Minneapolis is 1977 as a winter comfort food for family and friends. Slowly, over many years, she baked it for parties, wedding, tailgates, -- occasions where people were gathering to celebrate a graduation, home football or other game, weddings and birthdays. She is now launching this business.

“Larry is an astute public relations veteran who provides excellent customer service and strategic counsel to his clients. A well-connected professional, Larry is a model for the leader of a PR agency - always available to offer advice and direction while eagerly sharing ideas and suggestions.”

Patrick McLaughlin, APR, Principal, Caldo Communication

“I have worked with Sandy and her associates at Eiler Communications for many years, in many high-tech companies, and on many different projects. I have found her ethics, professionalism, and responsiveness to our needs to be of the highest caliber, and recommend her to anyone in need of PR, marketing, or strategic planning assistance.”

Jim Arthurs, Genetics Squared and Armune BioScience