MGCS

Eiler Success Stories

Michigan Growth Capital Symposium

Client Background

The Michigan Growth Capital Symposium (MGCS) is a premier conference where financiers meet the “Best of the Midwest’” in new business and emerging technologies. MGCS has earned a reputation as the conference “where deals get done” between aspiring entrepreneurs and noted venture capitalists. Hosted by The University of Michigan Ross School of Business's Center for Venture Capital and Private Equity, the conference is one of a series of nationally recognized venture capital, private equity finance seminars and investor events.

Situation

MGCS had its 24th year in 2005. The longest running program of its kind, the ultimate goal is to raise the availability of venture investment and entrepreneurial success in the Midwest. Thirty-two companies represented industries ranging from information technology and nanotechnology to life sciences and alternative energy. MGCS drew an audience of more than 500 venture capitalists, angel investors and institutional investors.  

Strategy

MGCS strives every year to host the most talented industry leaders and most successful companies and venture capitalists in the nation. Its goal is to be the most significant conference in the industry and to help bolster the economy through venture capitalism. MGCS needed to create a buzz with the media and attract prospective attendees locally, regionally and nationally.

Tactics

Eiler began by targeting national business and venture capital publications to showcase MGCS and its effect on the market. We wanted to emphasize to these publications, as well as regional media, the market trends in technology, life sciences and energy – all the hottest industries to watch – and that they are all showcased at MGCS. Eiler also communicated the longevity and success of MGCS while increasing awareness and generating buzz through press releases, media alerts and radio interviews.

Results

MGCS was covered 29 times by regional media prior to and after the 2005 conference. More than 500 people and more than a dozen media attended the two-day conference. The interest in the event afforded MGCS multiple placements and interviews with local media including Crain’s Detroit Business, Detroit News, Detroit Free Press, The Ann Arbor News, Business Review – Washtenaw Livingston edition, Great Lakes IT Report and Michigan Technology News

We also secured regular online placements in 43 different financial and business publication Web sites, including Forbes.com, DallasNews.com, Yahoo! Finance, Quote.com, Interest! Alert, Canada.com as well as broadcast news stations’ Web sites.  In addition, Dr. David J. Brophy, director of the Center for Venture Capital and Private Equity and associate professor at the University of Michigan Ross School of Business, had a radio interview on WJR's Internet Advisor.